Singapore Franchise Mark is a certification scheme administered jointly by SPRING Singapore (Standards, Productivity and Innovation Board), Franchising and Licensing Association (FLA) Singapore and International Enterprise Singapore (IE Singapore).

The Mark is a symbol of quality that is awarded to franchisors and master franchisees that have achieved the required standards in their business practices, management capabilities and business performance. The advantages of the Singapore franchise mark are many: To be associated with a prestigious symbol of quality and standards, Receive public recognition as a franchisor with good business practices and strong management capabilities, Increase the confidence of potential franchisees in joining your franchise, Help minimise potential disputes between franchisors and franchisees.

The Singapore Franchise Mark is a symbol of quality to potential franchisees that the franchisor has achieved commendable standards. This would in turn help the franchisor to recruit more franchisees and expand its franchise network.